CO-CREATING YOUR STRATEGIC NARRATIVE
Define Your Strategy. Build Alignment. Inspire Action.
WHY A STRATEGIC NARRATIVE MATTERS
In times of change, a compelling strategic narrative is the cornerstone of effective communication. It aligns leadership, inspires employees, and ensures everyone understands their role in driving the organisation’s success. Without a clear story, messages become fragmented, teams lose focus, and momentum stalls.
I work with organisations to co-create a strategic narrative that cuts through complexity, resonates across all levels, and drives meaningful action. Whether you’re launching a transformation programme, refining your purpose, or aligning teams to new priorities, I’ll help you craft a story that creates clarity, connection, and confidence.
WHAT'S INCLUDED?
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WHAT'S INCLUDED? *
CO-CREATING YOUR STRATEGIC NARRATIVE
Discovery and Assessment
Understand your organisation’s goals, challenges, and audience needs through interviews, workshops, and review of existing materials.
Identify gaps and opportunities in your current messaging and channels.
Narrative Development
Co-create a core strategic narrative tailored to your organisation’s mission, values, and objectives.
Develop key messages for different audiences to ensure consistency and relevance.
Alignment and Implementation
Map out the best channels and delivery methods to ensure your narrative lands with impact.
Provide guidance on integrating the narrative into leadership communications, team discussions, and internal launch activities.
Review session to check on progress and adapt plan if required.
OUTCOMES YOU CAN EXPECT
Clarity: A well-defined story that aligns teams and leaders around a shared vision.
Engagement: Messages that resonate and inspire action across all levels of the organisation.
Consistency: A unified narrative that integrates seamlessly into your communication strategy.
Impact: A framework to drive long-term alignment and engagement during periods of change.