Change comms fails when it’s reactive. Leaders send mixed messages. Employees disengage. Teams scramble to fix problems instead of preventing them.

The result? Confusion, frustration, and stalled transformation.

My 6-step CHANGE Framework isn’t just a method, it’s a practical tool you can use right now to:

✅ Diagnose issues in your comms strategy – so you can fix gaps before they become roadblocks.
✅ Plan and deliver messages that actually land – instead of just ‘sending information and hoping for the best.’
✅ Measure engagement & refine comms over time – ensuring long-term impact, not just short-term noise.

Whether you're leading a major transformation, managing day-to-day internal comms, or rolling out a critical initiative, I will use this framework and work with you to make sure every message you need to land, drives action.

MASTERING CHANGE COMMUNICATIONS:


THE 6-STEP CHANGE FRAMEWORK THAT WORKS EVERY TIME

A STRUCTURED APPROACH FOR COMMS THAT DRIVE ACTION

STEPS 1-3: LAYING THE FOUNDATIONS FOR SUCCESS

Most organisations rush into communication without a clear plan. That’s why these first three steps get your strategy in place before you send a single message.

Step 1: Clarify Vision – If your team isn’t aligned, they won’t engage. We define your messaging goals so communication is focused and drives action.

Step 2: Highlight Current Barriers – If your comms aren’t landing, we pinpoint what’s working, what’s missing, and what’s confusing people.

Step 3: Audience Engagement Strategies – If your messages are falling flat, we help you segment key groups, tailor messaging, and ensure relevance.

The result? You’ll have a structured foundation before sending a single message.

Sending the right message once isn’t enough. Steps 4-6 ensure that your comms stay consistent, build momentum, and actually drive long-term change.

Step 4: Narrative Development – If leaders say different things, employees disengage. We craft a unified narrative that builds trust and upskill managers to communicate more effectively.

Step 5: Generate Momentum – If engagement fades fast, we create a structured rhythm of communication that keeps people on board.

Step 6: Evaluate Impact – If you don’t track results, you can’t improve. We implement a feedback loop to refine messaging and sustain change.

The result? Your comms stay consistent, build momentum, and drive long-term action.

STEPS 4-6: MAKING CHANGE STICK AND BUILDING ON SUCCESSES

Let's Fix Your Change Comms Before it Becomes a Problem

**Arrange a Call **

Let's Fix Your Change Comms Before it Becomes a Problem **Arrange a Call **

HELPING YOU BRING THE CHANGE FRAMEWORK TO LIFE FOR YOUR ORGANISATION

“Used by organisations like Severn Trent, NHS, and National Express to drive clear, effective change communications.

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“Used by organisations like Severn Trent, NHS, and National Express to drive clear, effective change communications. ***

HAVE A SPECIFIC COMMS REQUIREMENT?

With years of experience across a range of industries and communication challenges, I’ve likely tackled something similar before. If what you need isn’t listed in my core services, get in touch and book a 15 minute discovery call - I’ll work with you to create a bespoke plan that fits your exact requirements.