According to the latest Gallagher Report, Internal comms is officially business-critical - yet many organisations still treat it as an optional extra.

It's time to shift the mindset from comms being an occasional necessity to a strategic priority. Whether it's aligning with leadership priorities, connecting across organisational silos, or creating clear frameworks for efficiency, internal comms done right doesn't just inform - it engages at all levels and can help transform the business.

We know experiential marketing works externally - just look at brands like Refy, Dior, and KitKat, creating immersive moments that drive connection, excitement, and brand loyalty.

But why don’t we apply the same approach internally? Employees are a company’s biggest advocates, yet most internal comms rely on passive emails and uninspiring slide decks.

In this blog, I explore how organisations can take lessons from experiential marketing to create meaningful employee engagement - without the need for big budgets. From interactive product launches to gamified engagement strategies, small shifts in approach can make a big impact.

If it works externally, why not internally? Read more on how to bring internal comms to life.

Without clear, consistent, and transparent communication, even the most well-planned change initiatives can fail.

Change is inevitable, but how you manage it can make or break your organisation.